Ananda goes on the offensive with ANANDA HYBRID SERIES
11 NOV 2026
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Ananda goes on the offensive with ANANDA HYBRID SERIES, positioning three brands for different groups of hybrid-era urbanites, and highlighting the concept DUAL FUNCTION HIGH CEILING CONDOS: The Ultimate Life Mode Switch. Five ready-to-move-in Hybrid condos near the BTS/MRT, starting from 3.59 million baht*
Ananda Development Public Company Limited (ANAN), the leader in the near-transit condominium market, is introducing a new product segment, Hybrid Series, building on its strength in high-ceiling condos. The series is designed for urban residents with a hybrid living lifestyle and a hybrid way of working, who need a home that can support more than one way of living. Under the concept DUAL FUNCTION HIGH CEILING CONDOS: The Ultimate Life Mode Switch, it comprises five ready-to-move-in projects near the BTS/MRT, from three brands: CULTURE, IDEO MOBI and IDEO, starting from 3.59 million baht*.
Mr. Phonganan Sookkasem, Chief Marketing Officer of Ananda Development Public Company Limited (ANAN), said: “Hybrid Living / Hybrid Work have changed the urban lifestyle. Today, a single room has to be a workplace, a place to rest, and a place to spend time with the people who matter. That is why Ananda developed the Hybrid unit — a high-ceiling, dual-function room. Switch from one corner of the room to another and your mode of living switches with you. This campaign offers ‘life functions’ more than ‘square metres,’ and clearly positions the three brands by customer group: CULTURE for lifestyle-oriented people in the heart of the city, IDEO MOBI for couples starting life together, and IDEO for people starting out their life journey. With buyers taking a more considered approach to real estate purchases, all five projects are ready to move in, letting customers see the actual unit and the actual view before the decision is made.”
Hybrid units are designed to make the most of the room’s height. The high ceiling keeps the space airy, so the resident never feels cramped even if the whole day is spent at home, making everyday living constantly comfortable. The space is versatile and easily zoned, the perfect fit for urban life. The hybrid units works in four modes:
• Work Mode: a work corner separate from the bed, so you can focus and feel comfortable on camera for online meetings.
• Rest Mode: after work, you can rest optimally, without having to look at your desk when it’s time to sleep.
• Social Mode: invite friends over to hang out or watch a movie together without the room feeling cramped.
• Creator Mode: the high ceiling makes camera shots look more spacious, so photos and content filmed in the room come out well, without needing much staging.
Every project is close to the BTS/MRT for convenient travel, and offers a complete living space in a single unit.
Details of the five projects in the “Hybrid Series,” by brand:
CULTURE: 4.3-metre high-ceiling units across two downtown projects. CULTURE THONGLOR, near BTS Thong Lo, offers Studio Hybrid units starting from 5.79 million baht*. CULTURE CHULA, near MRT Sam Yan, offers 1-Bedroom Hybrid units starting from 7.9 million baht*. Both come with World Class Service Experience from The Ascott Limited, a global hospitality brand.
IDEO MOBI, under the concept IDEO MOBI Real Duplex Living, at IDEO MOBI Sukhumvit Eastpoint: a 50-square-metre duplex with a 5.6-metre ceiling. The lower level is for working, entertaining guests and everyday living; the upper level is a private rest area. The unit has two separate entrances, suiting both singles and couples. It is just 250 metres from BTS Bang Na, at a special price of 4.99 million baht*.
IDEO: Hybrid units at more accessible prices, in two projects. IDEO Rama 9 – Asoke offers larger units with clearly separated work and rest zones, starting from 5.99 million baht*. IDEO Ramkhamhaeng - Lamsali Station offers high-ceiling Studio units starting from 3.59 million baht*.
The launch of this new product segment, Hybrid Series, is therefore more than a campaign, because it comes from an understanding of urban life. Ananda never stops developing products to meet the ever changing needs of living, alongside the brand idea of “ANANDA URBAN MOVE UP: Life, Uninterrupted,” which prioritizes locations near the BTS/MRT, convenience, and the highest standard of safety. Today, that idea extends to making life in the unit work in every mode, with the Hybrid Series across three brands and five projects from Ananda.
Those interested can visit the sales offices of all five projects and receive special offers, or find out more at www.ananda.co.th
*Prices and special offers are subject to the company’s terms and conditions.
Hybrid units are designed to make the most of the room’s height. The high ceiling keeps the space airy, so the resident never feels cramped even if the whole day is spent at home, making everyday living constantly comfortable. The space is versatile and easily zoned, the perfect fit for urban life. The hybrid units works in four modes:
• Work Mode: a work corner separate from the bed, so you can focus and feel comfortable on camera for online meetings.
• Rest Mode: after work, you can rest optimally, without having to look at your desk when it’s time to sleep.
• Social Mode: invite friends over to hang out or watch a movie together without the room feeling cramped.
• Creator Mode: the high ceiling makes camera shots look more spacious, so photos and content filmed in the room come out well, without needing much staging.
Every project is close to the BTS/MRT for convenient travel, and offers a complete living space in a single unit.
Details of the five projects in the “Hybrid Series,” by brand:
CULTURE: 4.3-metre high-ceiling units across two downtown projects. CULTURE THONGLOR, near BTS Thong Lo, offers Studio Hybrid units starting from 5.79 million baht*. CULTURE CHULA, near MRT Sam Yan, offers 1-Bedroom Hybrid units starting from 7.9 million baht*. Both come with World Class Service Experience from The Ascott Limited, a global hospitality brand.
IDEO MOBI, under the concept IDEO MOBI Real Duplex Living, at IDEO MOBI Sukhumvit Eastpoint: a 50-square-metre duplex with a 5.6-metre ceiling. The lower level is for working, entertaining guests and everyday living; the upper level is a private rest area. The unit has two separate entrances, suiting both singles and couples. It is just 250 metres from BTS Bang Na, at a special price of 4.99 million baht*.
IDEO: Hybrid units at more accessible prices, in two projects. IDEO Rama 9 – Asoke offers larger units with clearly separated work and rest zones, starting from 5.99 million baht*. IDEO Ramkhamhaeng - Lamsali Station offers high-ceiling Studio units starting from 3.59 million baht*.
The launch of this new product segment, Hybrid Series, is therefore more than a campaign, because it comes from an understanding of urban life. Ananda never stops developing products to meet the ever changing needs of living, alongside the brand idea of “ANANDA URBAN MOVE UP: Life, Uninterrupted,” which prioritizes locations near the BTS/MRT, convenience, and the highest standard of safety. Today, that idea extends to making life in the unit work in every mode, with the Hybrid Series across three brands and five projects from Ananda.
Those interested can visit the sales offices of all five projects and receive special offers, or find out more at www.ananda.co.th
*Prices and special offers are subject to the company’s terms and conditions.