Ananda builds on its “CULTURE” brand, partnering with moreloop

Ananda builds on its “CULTURE” brand, partnering with moreloop to create upcycled uniforms, transforming surplus materials into low-carbon fashion !!

Mr. Phonganan Sookkasem (front row, right), Chief Marketing Officer of Ananda Development PCL, advanced sustainability and fashion innovation in partnership with Ms. Thamonwan Virodchaiyan (front row, left), Co-founder moreloop Co., Ltd., a Thai brand that values waste materials from the textile industry. Together, they designed and produced new staff uniforms for the CULTURE brand by upcycling excess fabric from production processes to create unique, one-of-a-kind shirts. This partnership marks another important step in reinforcing Ananda’s Eco-Sustain concept, which aims to create a “New culture of living”: “It’s not just a shirt, but a statement for the new generation—individuals who choose a better future because wearing a shirt that’s good for the planet means caring a little more about the planet…every day.” Ananda believes that living does not end with constructing buildings; rather, it lays the foundation for thoughts and lifestyles that sustainably thrive in harmony with the world.

Production data shows that each polo shirt helps reduce greenhouse gas emissions by 6.89 kilograms, equivalent to a 57.91-kilometer drive, while each T-shirt reduces emissions by 4.24 kilograms, equivalent to a 35.64-kilometer drive. This initiative reflects Ananda’s commitment to applying the “Circular Economy” concept to its production and resource management processes to create new value from waste materials and promote sustainable living in harmony with the environment.

Ananda and moreloop hope that this project will serve as a model for corporate recycled fashion, contributing to positive change by combining fashion with environmental responsibility and inspiring both businesses and consumers to care for the environment by maximizing the use of available materials.

For further information, please contact:

Public Relations Advisors: - Ms. Nunthaporn Boonlong and Ms. Warachaya Lapachai
Siam PR Consultant Co., Ltd.; Tel.0-2693-7835-8 Ext.20

Public Relations Division: Ananda Development Public Company Limited
Ms. Kulnaree Meekaew (Mint), Senior Corporate PR Manager;Email: kulnaree@ananda.co.th
Ms. Navarat Noppawan (Toon), Corporate PR Supervisor; Email: navarat@ananda.co.th