Ananda partners with Amado to deliver happiness to urban health-conscious residents at the end of the year

A big campaign “Happiness for New Year.”

Mr. Phonganan Sookkasem (right), Senior VP Corporate Marketing, Ananda PCL, the leader of urban residence development and Mr. Thanatraichat Phuchokanan (left), CEO of Amado Group Co., Ltd., the distributor of products under the brand “Amado,” a leading expert in vitamins and dietary supplements, launched a big campaign “Happiness for New Year.” Under the campaign, those who buy a box of Amado Jintan Bifina EX will have a chance to win a ready-to-move-in condominium unit of the Ideo Mobi Sukhumvit East Point Project and many more prizes worth over 3,000,000 baht, along with New Year’s gifts. Ananda realized the concept of Amado products – healthy products from Japan targeted on urban health-conscious residents in line with the concept of the Ideo Mobi Project, which has also been designed to meet health-conscious customers’ lifestyles. This was witnessed through its common areas, fitness centers, and swimming pools, where residents can exercise while exposing themselves to the urban atmosphere. It has been expected that this partnership will serve as a key strategy for expanding the customer base between the two companies and reflecting health-conscious brands which truly meet the needs of urban Gen-C residents.