Ananda Launches “A Portrait of Living”
Ananda Elevates Urban Luxury Living with Five-Star Hotel Service Standards Launches “A Portrait Of Living” to Express Urban Identity Through the Ashton and COCO PARC Brands
Ananda Development Public Company Limited (ANAN), a leading urban residential developer and the market leader in condominiums located next to mass transit, continues its commitment to creating homes that perfectly support city living. To stimulate the real estate market in 2026, the company has launched the campaign "A Portrait Of Living,” presenting a new perspective on luxury living that reflects the identity of residents who value every detail of their lifestyle.
The campaign features Ananda’s luxury condominium projects, including Ashton Asoke–Rama 9, Ashton Silom, and COCO PARC, offering an elevated residential experience with five-star property management standards under the care of the Dusit Thani Group. Prices start from 9.99–29.99 million baht*. The campaign runs from now until 31 March 2026, providing an opportunity for those seeking premium residences to experience a true definition of luxury urban living.
Mr. Ponganan Sukasem, Chief Marketing Officer of Ananda Development Public Company Limited, said that the luxury real estate market continues to be driven by demand for high-quality residences. Today’s buyers prioritize long-term valuerather than price alone. Key decision factors include prime central locations, living standards, and post-transfer management quality, elements that reflect both value and confidence for living and investment.
Ananda believes the luxury market is entering a phase where competition goes beyond design or aesthetics, shifting toward comprehensive living experiences. The “A Portrait Of Living” campaign was therefore developed to convey a well-rounded lifestyle concept through luxury city-center projects that integrate design, functionality, and five-star hotel-level services.
The company aims to differentiate itself with a clear luxury strategy, not only presenting beautiful residences, but communicating a tangible living experience. “A Portrait Of Living” tells a story of identity, redefining residential living through each brand’s philosophy. Residents will enjoy a higher level of living under the five-star service standards of the Dusit Thani Group, perfectly supporting their lifestyle and personal identity in every dimension.
The campaign is built around four core pillars, developed from Ananda’s deep understanding of the luxury market to redefine city living beyond image-driven luxury into genuine quality of life and self-expression:
Portrait of Design & Architecture
Each project is thoughtfully designed to suit its specific context, from building form and natural lighting to material selection, creating a distinctive identity and elevating every development into an iconic building that reflects both the city and its residents.
Portrait of Living Spaces
Layouts offer a wide range of options to accommodate diverse lifestyles from urban professionals and couples to modern city families. Functional design ensures practical everyday living, complemented by fully curated and furnished units for a complete living experience.
Portrait of Service Experience
Residents enjoy enhanced living through five-star service standards by the Dusit Thani Group, covering common area management, juristic person administration, and lifestyle services that support everyday life.
“Ananda’s concept behind the ‘A Portrait Of Living’ campaign is to present a living philosophy that begins with a deep understanding of how luxury customers truly live. We do not simply design residences. We create experiences that reflect residents’ identity, values, and individuality at every stage of life. We are committed to setting a new standard for luxury urban living that meets both present needs and future sustainability,” Mr. Ponganan concluded.
For further information, please contact:
Public Relations Advisors: - Ms. Nunthaporn Boonlong
Siam PR Consultant Co., Ltd.; Tel.0-2693-7835-8 Ext.20