Ananda joins hands with Scratch First to develop and design “Culture” – a new brand from Ananda

Ananda Development and Scratch First Co., Ltd, who founded a creative project for the new generation called Wonderfruit, the new generation’s lifestyles in terms of living-related needs and sustainability, jointly developed and designed a new condominium brand for Ananda – Culture.

Mr. Chanond Ruangkritya (left), CEO of Ananda Development PCL and Mr. Pranithan Phornprapha, an executive of Scratch First Co., Ltd, who founded a creative project for the new generation called Wonderfruit, equipped with expertise in, and good understanding about, the new generation’s lifestyles in terms of living-related needs and sustainability, jointly developed and designed a new condominium brand for Ananda – Culture. This new brand provides the opportunity for residents with all lifestyles to fully live their lives to create new forms of urban life under the concept “New Tribe of Urban Living,” accompanied by standard convenience and services that respond to residential needs. It introduces world-class service experience to its residents to make them feel like they receive services from a luxury hotel every day. More than just a place for living, it has a yard community, which allow people of all lifestyles to do all activities in a creative fashion, including “Live - Work - Play - Learn” with a focus on its closeness to natural

Under the brand “Culture,” Ananda launched 2 projects in high-potential locations. Its first project is Culture Thonglor, a new concept condominium focusing on concept design, which aims to respond to Thong Lo lifestyles. It is totally different from conventional residential projects. Offering world-class service experience, it is situated in the heart of a business and lifestyle area, which is only 230 m from the Thong Lo BTS Station. Its second project is Culture Chula, which is a new freehold condominium project offering world-class service experience. It aims to respond to the lifestyles of residents around Chulalongkorn University, which is a super prime and very rare location, only 350 m* from the Sam Yan MRT Station and 290 m* from the Sala Daeng BTS Station.